Est. reading time 4 minutes
One of the main reasons reviews are such an important tool for businesses is that they are one of the easiest and most obvious ways for customers and prospective customers to communicate their feelings about their experience. Social proof has always been a part of gaining new customers, with...
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Digital marketing is one of the most rapidly evolving industries, with new technologies and ideas constantly emerging. This means businesses need to be proactive when it comes to how they manage their own online presence. Just because it was the right way to do things five years ago, does not...
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Now more than ever, businesses are looking to redefine how they reach out and engage with their customers. One of the best tools they will have at their disposal will be Facebook groups. In recent years, the dynamics of how businesses and audiences connect on Facebook has changed radically,...
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It can feel like the business world is grinding to a halt right now. But the reality is that your business should still be reaching out, even if...
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Can you control what your customers say about you? A business has dozens of opportunities to take control of the “word on the street” and it is essential that businesses know how to use social media to influence the conversations and turn talk into profit.
Read MoreEst. reading time 3 minutes
There has never been such a widely used form of communication that has such a low cost. Why wouldn’t you take advantage and maximize its potential for your business? There is little risk and the rewards are huge. Social media is ubiquitous, with the vast majority of people use at least one...
Read MoreEst. reading time 5 minutes
Then:To be published in a medium that had an audience, you had to be a professional writer, or at least have your writing go through several stages of editing before being seen by the wider world. There were not many avenues where your business could have a consistent image projected of itself,...
Read MoreEst. reading time 6 minutes
Then:Before the Internet, newspapers, magazines, and television was the way to mass communicate with people, and not everyone could participate equally. If you had the budget you could advertise your business, but most people just consumed the content, never really actively participating. Maybe...
Read MoreEst. reading time 8 minutes
ThenNot too long ago if you had a business then it was probably listed in the yellow pages, be it a small square or full page full-colour ad. And if you had the budget, you could advertise in newspapers/radio/tv/billboards. It was about name recognition, and reviews for the product or service...
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It may seem like a good idea to connect your Twitter and Facebook accounts, so that when you post to one account it will automatically post to the other. But what seems like a convenient tool for you, actually has a negative effect on your followers. When it comes to marketing on social...
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