I just gave a scammer my address and birthdate Category: Technology
Est. reading time 1 minute
I just gave a scammer my address and birthdate - is there anything I can do to protect myself?
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Shawn in Texas: Duct Tape Marketing Workshop Category: Technology
Est. reading time 6 minutes
Shawn recently went down to Texas for a Duct Tape Marketing Deep Dive workshop to learn from some of the best results-driven marketers in North America who specialize in trades and service industries. As a result, he learned the secret of how to take the knowledge and experience in "your brain"...
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Web Accessibility: Designing for Inclusivity and Compliance Category: Technology
Est. reading time 4 minutes
Designing a website is all about providing the best user experience for its visitors, but that can often assume a universal experience that ignores the different accessibility challenges and issues many people face. For web designers and businesses, providing the best experience possible means...
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Grow Your Business with Reviews Category: Technology
Est. reading time 4 minutes
Reviews can make or break a business. How many times have you not gone somewhere or not hired someone based purely on the reviews you’ve seen? Or conversely, only tried somewhere or hired someone based on their good feedback? Reviews are one of the best ways of establishing trust and...
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Set Goals for Your Business – Make 2024 a Success! Category: Technology
Est. reading time 5 minutes
Setting defined goals is one of the most important things that can be done for the success of a business. It's not about lofty resolutions or wishful thinking, but rather create a pragmatic roadmap to what you want to accomplish. In this blog we look at the practical benefits of creating goals...
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Shawn Went to Utah: The Travel Blog Category: Technology
Est. reading time 7 minutes
Written by Shawn O’Hara: I went to Utah recently for a Duct Tape Marketing retreat/conference. It was a great trip, not only the event itself but visiting Utah was fantastic. When I travel for things like this, I like to take advantage and have a mini vacation at the same time and visit places...
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Cybersecurity Threats: Protect Yourself from Phishing and Malware Category: Technology
Est. reading time 4 minutes
So much of our day to day life is lived online—whether it’s shopping, socializing, or searching for new places to go. Unfortunately, this connectivity also exposes us to unseen and malicious forces in the form of cybersecurity threats. These can have real-world consequences, from the theft of...
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Balancing User Experience (UX) and SEO in Website Design Category: Technology
Est. reading time 5 minutes
Despite all the technical jargon, SEO (Search Engine Optimization) at its core is fairly easy to understand. It’s really just about having a website that is designed and laid out in order to perform as well as possible with search engines, the most popular one being Google, and therefore be...
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What You Need to Know About Google Business Profiles Category: Technology
Est. reading time 5 minutes
Google is the world’s most-visited website. If you want to have any visibility online, you need to be able to be found on it. One way you can do this is with a Google Business Profile (GBP). Whether you're aiming to attract visitors to your physical location or to your website, Google is the...
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Make Sure Your Website Is the Centre of Your Marketing Strategy Category: Technology
Est. reading time 4 minutes
When it comes to your online presence, your website should be the focal point of your overall strategy. Not only is it the most common point of contact for most customers, but it’s also the one area where you exert a higher degree of control and influence, being able to tweak visuals, messaging,...
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