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Shawn in Texas: Duct Tape Marketing Workshop Category: SEO & Marketing

Est. reading time 6 minutes

Shawn recently went down to Texas for a Duct Tape Marketing Deep Dive workshop to learn from some of the best results-driven marketers in North America who specialize in trades and service industries. As a result, he learned the secret of how to take the knowledge and experience in "your brain"...

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Shawn with Sara Nay, John Jantsch, and Shawna Salinger from the Duct Tape Marketing team

Web Accessibility: Designing for Inclusivity and Compliance Category: SEO & Marketing

Est. reading time 4 minutes

Designing a website is all about providing the best user experience for its visitors, but that can often assume a universal experience that ignores the different accessibility challenges and issues many people face. For web designers and businesses, providing the best experience possible means...

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Blank screen on desktop, tablet, and mobile to represent lack of accessibility

Grow Your Business with Reviews Category: SEO & Marketing

Est. reading time 4 minutes

Reviews can make or break a business. How many times have you not gone somewhere or not hired someone based purely on the reviews you’ve seen? Or conversely, only tried somewhere or hired someone based on their good feedback? Reviews are one of the best ways of establishing trust and...

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reviews

Set Goals for Your Business – Make 2024 a Success! Category: SEO & Marketing

Est. reading time 5 minutes

Setting defined goals is one of the most important things that can be done for the success of a business. It's not about lofty resolutions or wishful thinking, but rather create a pragmatic roadmap to what you want to accomplish. In this blog we look at the practical benefits of creating goals...

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Shawn Went to Utah: The Travel Blog Category: SEO & Marketing

Est. reading time 7 minutes

Written by Shawn O’Hara: I went to Utah recently for a Duct Tape Marketing retreat/conference. It was a great trip, not only the event itself but visiting Utah was fantastic. When I travel for things like this, I like to take advantage and have a mini vacation at the same time and visit places...

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Shawn at Mormon Tabernacle

Balancing User Experience (UX) and SEO in Website Design Category: SEO & Marketing

Est. reading time 5 minutes

Despite all the technical jargon, SEO (Search Engine Optimization) at its core is fairly easy to understand. It’s really just about having a website that is designed and laid out in order to perform as well as possible with search engines, the most popular one being Google, and therefore be...

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SEO

What You Need to Know About Google Business Profiles Category: SEO & Marketing

Est. reading time 5 minutes

Google is the world’s most-visited website. If you want to have any visibility online, you need to be able to be found on it. One way you can do this is with a Google Business Profile (GBP). Whether you're aiming to attract visitors to your physical location or to your website, Google is the...

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local GBP search

Make Sure Your Website Is the Centre of Your Marketing Strategy Category: SEO & Marketing

Est. reading time 4 minutes

When it comes to your online presence, your website should be the focal point of your overall strategy. Not only is it the most common point of contact for most customers, but it’s also the one area where you exert a higher degree of control and influence, being able to tweak visuals, messaging,...

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Tourism on Vancouver Island: Featured Businesses Category: SEO & Marketing

Est. reading time 7 minutes

There’s a good reason Vancouver Island is a popular holiday destination for many, and we’re all certainly lucky to live in a place with so much to offer! Which is why summer is the perfect time not just for traveling, but for having a staycation and making the most of all that there is to see...

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Upcoming Summer Workshop 2023 Category: SEO & Marketing

Est. reading time 2 minutes

Register for our free workshops hosted by Shawn. Learn how to utilize your Google Business Profile listing on April 18th or July 11th, and the importance of strategy in a marketing plan is June 20th. Find all events on Eventbrite.

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