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7 Reasons To Do A Google Ads Campaign Category: SEO & Marketing

Est. reading time 4 minutes

When using Google to search for anything—but especially for products, services, and places to visit—you’ll undoubtedly see results that will have the ‘ad’ label attached to them. These are the results of businesses paying for their website to show up in these results through Google Ads....

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Google Search Results

4 Reasons Online Reviews are Important and How You Can Get Them Category: SEO & Marketing

Est. reading time 4 minutes

One of the main reasons reviews are such an important tool for businesses is that they are one of the easiest and most obvious ways for customers and prospective customers to communicate their feelings about their experience.  Social proof has always been a part of gaining new customers, with...

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Online reviews

Tourism on Vancouver Island: Featured Businesses Category: SEO & Marketing

Est. reading time 7 minutes

To have a good time this summer you don’t need to go far. There’s so much to see and do right here on Vancouver Island, and we have a number of clients who are a key part of that! Whether you’re planning an extended staycation, or just looking for an enjoyable day out, be sure to check out this...

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7 Potential Reasons Your Website Traffic Has Dropped Category: SEO & Marketing

Est. reading time 6 minutes

As a service to our clients we send out a monthly Google Analytics report consisting of website traffic and a select few other key data points. These numbers are compared with those for the previous month, and while some fluctuation is natural, especially for seasonal businesses, it can be a...

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8 Questions to Ask Before Hiring a Web Designer Category: SEO & Marketing

Est. reading time 7 minutes

It’s hard to understate just how much the world of business websites, and the Internet at large, has changed since we began Radar Hill way back in 2001. When we started out, simply having a website of any kind was a major point of difference for a business.  Fast forward to 2022, and having a...

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Questions to ask website designer

Why You Need Strategy Before Tactics Category: SEO & Marketing

Est. reading time 1 minute

Too often we see businesses that are using the spray and pray method of marketing: throw money and resources at marketing and pray some of it will stick. There is a better way.

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What is Google Analytics and Why It’s Important for Your Online Presence Category: SEO & Marketing

Est. reading time 7 minutes

There are a number of advantages unique to digital marketing when compared to traditional methods of marketing and today we’re going to focus on one of them: the sheer volume of data and metrics available to you.  One of the best methods for tracking these metrics when it comes to your website...

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Analytics

Online in 2022: Marketing Your Business Category: SEO & Marketing

Est. reading time 8 minutes

Digital marketing is one of the most rapidly evolving industries, with new technologies and ideas constantly emerging. This means businesses need to be proactive when it comes to how they manage their own online presence. Just because it was the right way to do things five years ago, does not...

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Interaction Cost and Creating a Website Menu Category: SEO & Marketing

Est. reading time 5 minutes

Developing a website involves juggling a wide range of design elements, trying to build something that not only reflects what a business offers and embodies, but also provides a satisfactory customer experience.  Here we take a deep dive into the idea of interaction cost, how it impacts...

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Animated website with purple background

How To Get More Online Reviews - And Why You Should Care Category: SEO & Marketing

Est. reading time 6 minutes

Online reviews are everywhere. No matter what industry you’re in, or what your marketing strategy is — online reviews are going to play a massive role in influencing your audience and driving sales. Think of your own recent purchases and hires: did they happen because of a personal...

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