On The Hill: Radar Hill Blog

Register for our free workshops hosted by Shawn. Learn how to utilize your Google Business Profile listing on April 26th or July 11th, and the importance of strategy in a marketing plan is June 20th. Find all events on Eventbrite.

Google Business Profile Workshop 

This workshop will provide you with the tools and knowledge needed to make your Google Business Profile stand out and attract more customers. We'll provide actionable tips you can use right away to improve your online presence and drive more traffic to your business. Register now to learn how to take your business profile to the next level.

What is a Google Profile and Why Does it Matter?

A Google Business Profile (formerly known as Google My Business) is a free listing on Google that provides crucial information to potential customers, such as hours of operation, contact details, and reviews from other customers.

Having a profile is important as it gives you control over how your business appears on Google, and ensures that potential customers have access to accurate and up-to-date information about your business. This can significantly boost your visibility and help improve your search engine rankings, making it more likely that your business will be at the top of the search results when people search for businesses like yours.

Get Your Business Found on Google

This online workshop led by Shawn is completely free and open to anyone looking to promote their business online. By optimizing and maintaining your profile, you can improve your visibility and reach more customers than ever before.

During this workshop, you will learn how to:

• Claim and optimize your listing
• Promote your business
• Analyze your profile's performance
• Utilize reviews

A GBP is a powerful tool that allows your business to be easily found by potential customers. It is often the first point of contact for potential customers. Make sure it makes a great first impression and attracts the right clients. Register for April 26th or July 11th.

Create a Marketing Strategy for Your Business Workshop

Too often we see businesses that just throw money and resources at marketing and pray some of it will stick, only to see minimal results. They want to sell their services to all people. When we ask, “who's your ideal client?” and we get responses like, “anybody with a house” or “anybody who needs…” we know they have no strategy.

If you as a business owner are doing tactics without a strategy, you are just wasting your money.

Why You Need Strategy Before Tactics

• Clarifies the purpose and goals of a business, allowing for a more focused and intentional approach to marketing.
• Allows you to identify your ideal client and target them specifically, leading to a more effective use of resources and a higher return on investment.
• Differentiates a business from competitors, making it easier to stand out in a crowded marketplace.
• Ensures a consistent message and approach, which helps to build brand recognition and credibility over time.

At our workshop, you'll learn the importance of creating a clear strategy and how it can inform every business and marketing decision you make. Stop wasting your money on ineffective tactics and join us to learn how to create a strategy for marketing your business, leading to greater success and growth. Register for June 20th.