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Balancing User Experience (UX) and SEO in Website Design Tag: marketing

Est. reading time 5 minutes

Despite all the technical jargon, SEO (Search Engine Optimization) at its core is fairly easy to understand. It’s really just about having a website that is designed and laid out in order to perform as well as possible with search engines, the most popular one being Google, and therefore be...

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SEO

What You Need to Know About Google Business Profiles Tag: marketing

Est. reading time 5 minutes

Google is the world’s most-visited website. If you want to have any visibility online, you need to be able to be found on it. One way you can do this is with a Google Business Profile (GBP). Whether you're aiming to attract visitors to your physical location or to your website, Google is the...

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local GBP search

Make Sure Your Website Is the Centre of Your Marketing Strategy Tag: marketing

Est. reading time 4 minutes

When it comes to your online presence, your website should be the focal point of your overall strategy. Not only is it the most common point of contact for most customers, but it’s also the one area where you exert a higher degree of control and influence, being able to tweak visuals, messaging,...

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Upcoming Summer Workshop 2023 Tag: marketing

Est. reading time 2 minutes

Register for our free workshops hosted by Shawn. Learn how to utilize your Google Business Profile listing on April 18th or July 11th, and the importance of strategy in a marketing plan is June 20th. Find all events on Eventbrite.

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Market Your Business Based on Data Tag: marketing

Est. reading time 5 minutes

One of the benefits of online marketing is the ability to understand the profile of your customers: exactly who is visiting your website and how they got there. You can see how many people have seen your website, how many impressions your Facebook page received, how many people saw your...

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Analytic

What is ChatGPT? An AI-Written Blog Tag: marketing

Est. reading time 5 minutes

You’ve probably been hearing about ChatGPT and AI writing tools a lot the last few weeks. But what is it exactly? For a brief overview of ChatGPT, other than this paragraph here is a blog that was written 100% by ChatGPT. We gave it the prompts (headers), but the text is completely written by...

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Be Strategic With Your Marketing: Online Workshop Tag: marketing

Est. reading time 1 minute

Too often we see businesses that just throw money and resources at marketing and pray some of it will stick, only to see minimal results. They want to sell their services to all people. When we ask, “who's your ideal client?” and we get responses like, “anybody with a house” or “anybody who...

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Health and Wellness Newsletter: Featured Businesses 2023 Tag: marketing

Est. reading time 15 minutes

A common New Year’s resolution is to live healthier, whether that’s through a new exercise or diet regime or just trying to make different choices overall. But like a lot of resolutions, it’s not one that often sticks. This is why we’ve compiled a list of some of the great health related...

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New Year Resolutions

7 Potential Reasons Your Website Traffic Has Dropped Tag: marketing

Est. reading time 6 minutes

As a service to our clients we send out a monthly Google Analytics report consisting of website traffic and a select few other key data points. These numbers are compared with those for the previous month, and while some fluctuation is natural, especially for seasonal businesses, it can be a...

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