The Project
Sawyer Sewing, a family-owned retail store in Victoria, BC, needed a modern, flexible website to showcase their extensive selection of sewing machines, accessories, and repair services. Their old site limited control and slowed updates, making it difficult to keep products current or reflect sales and promotions. Radar Hill partnered with them to create a custom, user-friendly platform that would highlight their inventory, integrate e-commerce capabilities, and reflect the in-store experience online. Key challenges included designing custom product fields and an intuitive events calendar to manage their classes and clubs. The new site allows Sawyer Sewing to showcase featured products, promote sales, provide smooth online purchasing, and manage content independently—helping them maintain strong sales even during disruptions like COVID-19.
I'm very happy. It's so easy and quick to update the site. I brag about Radar Hill all the time, and we've been getting compliments about the website, that's been wonderful.
Services Utilized
- Custom Content Management System (CMS) for full site control
- Responsive website design for all devices
- E-commerce integration with selective online products
- Custom shopping cart and checkout features
- In-store pickup option to promote local sales
- Credit card and SSL security protocols
- Custom product fields for inventory differentiation and sale highlighting
- Header slideshow for featured products and promotions
- Flat rate shipping with improved billing and shipping forms
- Custom events calendar for classes and clubs
- Product schema for SEO optimization
- Personal support and ongoing updates to extend functionality
Results
The new website dramatically improved Sawyer Sewing’s online presence and sales, allowing customers to browse products, purchase select items online, and stay informed about classes and events. It empowered the team to update content independently and manage inventory more efficiently. During COVID-19, the site became crucial in maintaining business operations, reaching customers beyond Victoria, and generating record sales. Jarret Sawyer reports high customer satisfaction and a noticeable increase in engagement, with the site effectively reflecting the store’s reputation for excellent service and expert knowledge. The relationship with Radar Hill continues to support ongoing growth and improvements.
“Because of this website I’m getting sales that I never would have gotten otherwise, especially from far-flung communities. As a result, the business was also more than prepared for Covid-19, and the website Radar Hill built is directly responsible for keeping the business afloat. We’ve had staggering record sales, which would not have happened without the website. Having a website with Radar Hill has been awesome. It is a bit of an expense to get it all up and running, but well worth the money as the results have been great. Getting a new site is one of those things that I should have done years ago. There was no stress whatsoever. People say they come into the store because they saw an ad or product on the website, and I never had that before. I also have people calling weekly saying that they are on my website, and asking about classes or clearance items. Working with Radar Hill has been so easy and very casual. I probably bug Dan too much, but one thing I like is always dealing with a person. I never feel like an inconvenience, and I like that my ideas are listened to. I brag about Radar Hill all the time, and we've been getting compliments about the website, that's been wonderful. I'm very happy."
Jarret Sawyer