The Project
My Mondo Trading, a First Nations art gallery founded by Annette Merz, sought to bring authentic Pacific Northwest Coast art to a global audience. Before partnering with us, Annette was selling through third-party platforms like Amazon and UsedVictoria.ca — a costly, impersonal approach that didn’t reflect the value or story of each piece. The challenge was to transform My Mondo from a part-time passion into a sustainable full-time business. We built a professional, elegant website that felt like an online gallery, highlighting each artist’s story and the unique history behind their work. The goal: a site that was both visually stunning and easy to use, helping connect buyers with art in a meaningful way.
“I was very impressed with the creative ideas of Radar Hill. I really appreciate that creativity and quick response."
Services Utilized
- Custom e-commerce website development
- Responsive, mobile-optimized design
- Secure payment integration and SSL protection
- Dual currency display (USD/CDN)
- Easy-to-use CMS for self-management
- Custom shopping cart with “sales pending” functionality
- Product schema for improved SEO visibility
- High-resolution art photography display
- Anti-plagiarism protection tools
- Optimized checkout and address forms
- Feature to showcase recently sold pieces on homepage
- Ongoing newsletter creation and management
Results
The new website transformed My Mondo into a thriving full-time business. High-end collectors now regularly make purchases over $5,000, and the gallery attracts repeat clients and international buyers. Artists—some who typically work only with established galleries—now reach out to Annette because of the site’s credibility and success. The quarterly newsletter has become a key driver of sales, with the first issue alone generating more revenue in one week than previous months combined. The result: a thriving online gallery with prestige, visibility, and consistent sales growth.
“I was very impressed with the creative ideas of Radar Hill. Right away Dan and Roger were coming up with ideas and suggestions which sounded really good. I really appreciate that creativity and quick response. I really enjoyed working with you guys. We knew you understood our business. Not about the artwork exactly, but the business side of things. I am very happy with everything. The website has definitely paid for itself - I have so much exposure I can’t hide anymore!”
Annette Merz, My Mondo Trading