Johnson's Sewing Centre

Johnson's Sewing Centre provides top quality equipment and supplies for sewers and quilters. In addition to fabrics and notions, Johnson's sewing offers service and repairs, and classes. With two stores and two entities within these stores, we were challenged to make sense of everthing without having one brand overshadow the other. Calendars and classes all need to be kept straight as did any special events. The resulting clean, fast modern site that highlights classes, products, events and the quilter's dream turned out excellently. A year after launch, we added e-commerce functionality to the product line, just in time for the pandemic. Customers were able to order and buy online, saving the business from what would have been a very difficult period.

---