The Project
Radar Hill has worked with Jeune Brothers, a trusted Sunbrella awning and flag retailer, for many years. Their website began as a brochure-style showcase of their products and craftsmanship, reflecting the quality of their work. When Kyle Massey, the next generation of the family business, joined, he envisioned expanding into online sales. Rather than replacing the existing site, Radar Hill modernized it—first making it responsive, and later retrofitting full e-commerce capabilities into the established framework. This upgrade came with unique challenges, such as accommodating complex product variations in flag sizes, materials, and zipper types. The result was a seamless transition from brochure site to online store, maintaining brand integrity while bringing new functionality to life.
Radar Hill made what felt like a big step—adding e-commerce—surprisingly easy.
Services Utilized
- E-commerce Integration: We retrofitted the existing website with a robust e-commerce platform, allowing Jeune Bros. to sell a wide variety of products online.
- Complex Product Variants: We configured the e-commerce system to handle products with multiple variations, such as flags with different sizes and prices, or zippers with various lengths, types, and colors.
- Inventory Import: We managed the import of their extensive inventory, ensuring all products were correctly listed with accurate details and pricing.
- Website Upgrades: The e-commerce integration provided an opportunity to perform crucial upgrades, enhancing the site's overall performance and user experience to perform like a newer platform.
Results
Jeune Brothers successfully transitioned from a brochure-style website to a full-featured e-commerce platform—without needing a complete redesign. The process was smooth and required minimal effort on their end, giving them the ability to sell directly online while maintaining their established brand presence. Their site now performs like a new build despite its age, showcasing the strength of Radar Hill’s platform flexibility. The team overcame complex pricing and variant challenges to deliver a polished, high-performing solution that supports the next generation of the business.
Radar Hill made what felt like a big step—adding e-commerce—surprisingly easy. They upgraded our existing site instead of starting over, and it now looks and performs better than ever. Handling all our product variations, from flag sizes to zippers, could’ve been a nightmare, but their team made it seamless. We love that our website feels fresh, modern, and fully functional for online sales without losing what made it ours in the first place.
Kyle Massey