The Project
This project involved rebuilding the website for Howie's Car Corral, a well-regarded used car dealership in Victoria BC. The website rebuild for Howie's Car Corral was underpinned by a thorough and strategic approach. A competitive assessment identified key strengths and weaknesses in the local market, informing the website's design and functionality. A customer journey roadmap was developed to understand user behavior and identify pain points, ensuring the website meets the specific needs of car buyers. Finally, a comprehensive content calendar plan was established, outlining a consistent content strategy to attract and engage potential customers with valuable information and further enhance Howie's Car Corral as a trusted resource in the community.
Happy Clients
Howie Mace, owner of Howie's Car Corral
Services Utilized
- Inventory Management System: A user-friendly database allows the Car Corral owner to quickly and easily enter new vehicle listings with relevant details, including photos, specifications, and pricing.
- Information Blog: An integrated blog section enables Car Corral to publish informative content about cars, the used car market, and financing options. This strategy can attract potential customers searching for car-related information and establish Car Corral as a trusted resource.
- Automated Feed to Auto Trader: The website seamlessly integrates with Auto Trader, a popular online marketplace for used cars. This automation ensures Car Corral's inventory is constantly updated on Auto Trader, maximizing exposure to a wider audience of potential buyers.
- Increased Efficiency: The website's database streamlines inventory management, saving the Car Corral owner time and effort compared to manual data entry processes.
- Enhanced Customer Experience: The user-friendly website allows potential customers to cruise through Car Corral's inventory conveniently, with detailed information readily available.
- Improved Lead Generation: The integration with Auto Trader expands Car Corral's reach and attracts potential customers actively searching for used cars online.
- Content Marketing Potential: The blog section can be leveraged for content marketing, attracting organic traffic and establishing Car Corral as a thought leader in the used car industry.
Results
The website update has yielded significant performance improvements for Howie's Car Corral. These include an enhanced user experience with faster load speeds and improved mobile support. The website is now easier to maintain and update, streamlining internal processes. Furthermore, the update has enabled better tracking of key metrics and conversions, providing valuable insights into website performance. The improved Google Lighthouse scores and WCAG AAA level accessibility demonstrate a commitment to user-friendliness and inclusivity, ultimately benefiting both customers and the dealership.
I love working with local people, and these people are the best. I sell cars in our community and am committed to providing honest, forthright service for everyone I come across - these are my friends and neighbours. I've been in business for over 20 years and my reputation has been built over that period. Radar Hill has exactly the same mentality - do good work for the people in your community and you will be rewarded with loyalty and repeat business.
Howie Mace