The Project
Happy's Source for Sports came to us seeking to elevate their digital presence. They were inspired by other successful Source for Sports websites but wanted to create a unique online identity that stood out from the typical corporate design. Their goal was to develop a professional, user-friendly website that not only showcased their products but also highlighted the in-store services that set them apart from online-only retailers. We partnered with Jasmine, a key team member at Happy's, to create a custom, visually distinct website that reinforced their commitment to personalized, local service and team sales.
Services Utilized
- Strategic Discovery & Planning: Initial consultations focused on defining a unique visual identity that broke from the traditional Source for Sports mold while maintaining accessibility and brand integrity.
- Custom Web Design & Development: We built a bespoke website with a bold, distinct look that reflects Happy's unique brand personality. The site was designed to be easily navigable, prioritizing key service offerings.
- Professional Photography: We coordinated with a local photographer to capture high-quality, authentic photos of the staff and store, creating a sense of warmth and expertise for visitors.
- Strategic Content Development: The website content was carefully crafted to highlight valuable in-store services like skate sharpening, equipment fitting, and stick warranty returns, which are major differentiators from online competitors.
- Team Sales Integration: We built a dedicated section for team sales, including links to private team stores that Jasmine can easily manage and update herself.
- Accessibility & UX Auditing: We ensured the custom design met all accessibility standards, providing a smooth experience for all users while maintaining the unique visual aesthetic.
Results
Happy's Source for Sports now has a dynamic, custom-built website that perfectly aligns with their brand and business goals. The site's unique design and high-quality photography immediately set it apart, while the content successfully highlights the superior value of their in-store services. By emphasizing customer care and convenience—such as skate fitting, repairs, and simple warranty swaps—the new website effectively positions Happy's as an indispensable community resource rather than just another retail store. The dedicated team sales section provides a streamlined platform to serve a critical segment of their business, enhancing efficiency and customer satisfaction.
