The Project
The Cuban Cigar Shop, a longtime client, had a website with outdated coding and a clunky e-commerce system that limited its potential. Despite the owner's extensive knowledge and high-quality products, the website's performance and design were not meeting the business's needs. The main goals were to rebuild the website to improve its functionality and visual appeal, and to drive a significant increase in online sales. A key challenge was navigating the strict regulations and logistical complexities of selling tobacco online.
I have done business with Radar Hill for twelve years. They have never tried to confuse me with technical talk and empty promises. They have always been patient and
Services Utilized
- Custom Web Design & Development: We built a brand new website from the ground up, with a professional, elegant design that evoked the feel of an exclusive cigar lounge. The design included updated logos and clean product imagery to enhance the user experience.
- E-commerce & Payments: We developed a secure and reliable e-commerce system that bypassed the restrictions of major payment providers on tobacco sales. We also integrated support for e-transfers and other secure payment methods to ensure a smooth checkout process.
- Search Engine Optimization (SEO): The new site was coded for optimal SEO performance, focusing on organic traffic.
- Strategic Content Development: We created a comprehensive "Taste Guide" that provided unique and valuable information to customers. This content was a key driver of organic traffic, quickly becoming one of the most visited pages on the site.
- Inventory & Features: We implemented a "New Releases" feature that allows the client to easily highlight new products with a simple checkbox. We also added the ability to run sales and promotions with a "starburst" visual to attract customers.
- Fraud Prevention: We integrated a system to help the client mitigate fraudulent orders, a common issue with high-value online products.
Results
The new website for the Cuban Cigar Shop was an immediate and overwhelming success. Online orders increased dramatically, jumping from a few per week to several per day, resulting in a significant boost in revenue. The "Taste Guide" proved to be an incredibly effective traffic driver, drawing a large number of visitors and establishing the site as an authority in the industry. The professional design and seamless functionality, combined with the successful navigation of complex e-commerce regulations, resulted in a robust and profitable online platform that truly reflects the brand's premium standing.
I have done business with Radar Hill for over twelve years. They have always told me the truth. They have never tried to confuse me with technical talk and empty promises. They have always been patient and explained every detail of the work and costs of my web development. It is so valuable for me to have a stable and solid web development company that I can trust. I came to Radar Hill with a pre-existing e-commerce website and their staff had the expertise to work with an unfamiliar system until I was ready to upgrade. When it was time to upgrade, what a wonderful experience! I met with their staff for planning and design, and when the site was ready to launch, they even visited my shop to ensure everything was perfect. Website traffic and sales immediately increased. I recommend any business that wants to profit from their website to interview Radar Hill.
Aemon Arachi, Owner, Cuban Cigar Shop