The Project
Clear Marine partnered with Radar Hill to modernize its online presence with a website that reflects its reputation for precision, professionalism, and exceptional upholstry service. The goal was to deliver a clean, minimalist design that prioritized usability and clarity while showcasing Clear Marine’s expertise.
Through a competitive assessment, client and user interviews, and a full review of the customer journey, we identified opportunities to streamline the site’s structure and better communicate their specialized services. We developed a bright, functional design with a predominantly white background accented by bold blues, mirroring the company’s name and brand values. Service categories were reorganized and presented in a clear, professional manner, with refined content tailored for SEO to attract qualified traffic.
High-quality photography and videography bring the site to life, highlighting Clear Marine’s craftsmanship and attention to detail. Responsive design ensures seamless functionality across all devices, while intuitive navigation and strong calls-to-action guide visitors quickly to services, products, and contact options. The result is a professional, no-nonsense website that communicates trust and expertise.
We are extremely pleased with the final result and highly recommend Radar Hill to any business looking for a partner who can truly capture the essence of their work.
Services Utilized
- Competitive Assessment & Customer Journey Mapping: Identified opportunities to simplify navigation and highlight Clear Marine’s expertise.
- Client & User Interviews: Gathered insights to ensure the design matched real user needs.
- Custom Website Design & Development: Built a responsive, minimalist site with intuitive navigation and bold visual accents.
- Content Development & SEO Optimization: Refined service messaging and site content to increase traffic and lead generation.
- Professional Photography & Videography: Captured Clear Marine’s facilities, team, and services with clarity and precision.
- Image Hosting & Management: Provided streamlined tools for maintaining and showcasing visual assets.
Results
The new Clear Marine website delivers a vastly improved user experience with streamlined navigation, faster load speeds, and enhanced mobile support. Updates are easier to manage internally, while advanced SEO controls and analytics provide better insights into performance, leads, and conversions. Improved Google Lighthouse scores and WCAG AAA accessibility ensure a user-friendly experience for all visitors.
The refined content and minimalist design have strengthened Clear Marine’s online presence, making their services easier to find and presenting their expertise with the clarity and efficiency their brand is known for.
Working with Radar Hill on our new website was a fantastic experience. Our craft is an exacting profession that requires immense attention to detail. It was crucial for us to have a website that could communicate this to potential clients. Radar Hill truly understood our needs. They captured the essence of our work through professional video and photography, which perfectly showcased the precision and quality we put into every project. A “before/after” admin tool developed for us is incredibly handy, allowing our team to quickly and easily upload photos to show the stunning transformation that is typical of our work. We are extremely pleased with the final result and highly recommend Radar Hill to any business looking for a partner who can truly capture the essence of their work.
Natasha Smyth, Manager at Clear Marine Upholstery