The Project
CIF Composites, a manufacturer of specialized composite products like headwalls and culvert components, had an outdated WordPress website that failed to reflect the professionalism and quality of their work. The site was not effectively generating business inquiries, which are critical for their custom, project-based sales model. The challenge was to replace the old site with a professional, inviting platform that would attract large-scale clients like construction companies and municipalities and encourage them to initiate a conversation about their specific project needs.
Services Utilized
- Strategic Discovery & Planning: We developed a strategy focused on inviting inquiries rather than direct sales. The website was structured to be a showcase for their products and expertise, with clear calls to action to contact CIF directly.
- Custom Web Design & Development: The new website was built to be visually appealing and professional. It was designed to showcase their large-scale, custom products in the best possible light.
- Professional Photography & Videography: We brought in a team to capture high-quality photos and videos of the production facility and their products, including a massive headwall during the shipping process. The goal was to show the scale and quality of their work.
- Contextual Imagery: We worked with the client to acquire photographs of their products installed in real-world settings. This was a critical step in helping potential customers visualize how the products function and look in context.
- Targeted Content: The site's language and content were tailored to their professional audience of engineers and project managers. Key features like a "Lunch & Learn" call-to-action were highlighted to encourage direct engagement.
- Product Case Studies: We are working with the client to develop case studies that showcase their products in use across North America, highlighting their durability and ease of installation.
Results
The new CIF Composites website successfully transitioned their online presence from a simple brochure site to a powerful tool for generating qualified leads. The professional design and compelling visual content effectively highlight the quality and scale of their products, reassuring large clients of CIF’s expertise. By focusing on project-based inquiries rather than standard e-commerce, the site directly supports their business model and attracts the ideal customer. The professional presentation and clear calls to action have established CIF Composites as a reliable and professional partner for major construction and municipal projects.
