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Cakes Etc

The Story

Desktop - Tablet - Smartphone Optimized by Radar Hill

Deb and Tim came to us to upgrade their website to be current with the standards of Internet development. This means an optimized display for both tablet and smartphone in addition to the more traditional desktop-sized display. It was a treat for us to work with Deb over the past few months as she has a very professional approach to her work. "Uncompromising" may sound like a negative term, but we loved this attitude.

Her cakes and desserts are made with the very best ingredients, her photography is top notch and we had enjoyed being tasked to make the website as good as we could possibly make it. We worked with Deb to apply a strategy to the website based on the way people think about cakes and about how they order them rather than just an inventory of products in categories sub-categories and sub-sub-categories. The result is a website that extols their commitment to quality, and reminds people that something as simple as ordering a cake is an opportunity to say something special.

Interesting Features

  • Responsive website design
  • Custom website design
  • Full content management system
  • Image hosting and management
  • New page creation

Deb Cater, Owner, Cakes Etc.

With Radar Hill, there is always someone to answer your questions in a friendly and helpful manner. We have been given a lot of good advice since the beginning of the process, and you’ve got to really trust somebody in an area you’re unfamiliar with. With my design background, I had a very strong opinion on what is esthetically pleasing. Web design is not my forte, and creating an effective website display is different than decorating cakes. Dan and Mike were excellent at listening to what I had to say, and we came up with a good balance of what worked. Radar Hill brought my vision to life.

We have had so much good feedback from our customers and now I’m proud to send people to our website. I have the confidence to know that the information is correct and easily accessible, especially to our demographic. Our website is easy to update, looks better, and works better. I definitely recommend Radar Hill - as soon as you walk into their office it feels good.

Tags: content management system, custom website design, food and hospitality websites, product websites, responsive web design

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