Est. reading time 5 minutes
Setting defined goals is one of the most important things that can be done for the success of a business. It's not about lofty resolutions or wishful thinking, but rather create a pragmatic roadmap to what you want to accomplish. In this blog we look at the practical benefits of creating goals...
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One of the benefits of online marketing is the ability to understand the profile of your customers: exactly who is visiting your website and how they got there. You can see how many people have seen your website, how many impressions your Facebook page received, how many people saw your...
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When using Google to search for anything—but especially for products, services, and places to visit—you’ll undoubtedly see results that will have the ‘ad’ label attached to them. These are the results of businesses paying for their website to show up in these results through Google Ads....
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As a service to our clients we send out a monthly Google Analytics report consisting of website traffic and a select few other key data points. These numbers are compared with those for the previous month, and while some fluctuation is natural, especially for seasonal businesses, it can be a...
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There are a number of advantages unique to digital marketing when compared to traditional methods of marketing and today we’re going to focus on one of them: the sheer volume of data and metrics available to you. One of the best methods for tracking these metrics when it comes to your website...
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Google has estimated that over one-third of business searches have what is called ‘local intent’—for example, this means that someone interested in finding a new property would search...
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Google Analytics may be the headliner but it’s not the only essential tool provided by Google to aid you in the running of your website—today we’re going to...
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