Est. reading time 8 minutes
Digital marketing is one of the most rapidly evolving industries, with new technologies and ideas constantly emerging. This means businesses need to be proactive when it comes to how they manage their own online presence. Just because it was the right way to do things five years ago, does not...
Read MoreEst. reading time 6 minutes
Online reviews are everywhere. No matter what industry you’re in, or what your marketing strategy is — online reviews are going to play a massive role in influencing your audience and driving sales. Think of your own recent purchases and hires: did they happen because of a personal...
Read MoreEst. reading time 4 minutes
Now more than ever, businesses are looking to redefine how they reach out and engage with their customers. One of the best tools they will have at their disposal will be Facebook groups. In recent years, the dynamics of how businesses and audiences connect on Facebook has changed radically,...
Read MoreEst. reading time 1 minute
Can you control what your customers say about you? A business has dozens of opportunities to take control of the “word on the street” and it is essential that businesses know how to use social media to influence the conversations and turn talk into profit.
Read MoreEst. reading time 3 minutes
There has never been such a widely used form of communication that has such a low cost. Why wouldn’t you take advantage and maximize its potential for your business? There is little risk and the rewards are huge. Social media is ubiquitous, with the vast majority of people use at least one...
Read MoreEst. reading time 8 minutes
ThenNot too long ago if you had a business then it was probably listed in the yellow pages, be it a small square or full page full-colour ad. And if you had the budget, you could advertise in newspapers/radio/tv/billboards. It was about name recognition, and reviews for the product or service...
Read MoreEst. reading time 2 minutes
It may seem like a good idea to connect your Twitter and Facebook accounts, so that when you post to one account it will automatically post to the other. But what seems like a convenient tool for you, actually has a negative effect on your followers. When it comes to marketing on social...
Read MoreEst. reading time 4 minutes
Contests on social media networks are pretty ubiquitous these days — and with good reason. Contests are a great way to build a social audience, expand your existing network of followers, namedrop your brand, and even direct people to your website. Despite that, the rules for running social media...
Read MoreEst. reading time 7 minutes
It seems there's been a little chain-letter-style post making the rounds on Facebook lately, warning about your posts being automatically shared near and far unless you get your friends to remove "Comments & Likes" from their settings for your Facebook page. The thing about those instructions...
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