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On the Hill

The Importance Of Understanding Your Niche Tag: blog

It can be tempting as a business owner to attempt to market yourself to a wide-ranging audience. However, this general approach often fails to land and leaves you marketing to no one-relying on strategies that are aimless and scattershot. As a business owner, you need to be bold enough to stake...

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Blogging For Business? It’s Better Than You Think Tag: blog

When people think about blogging, their immediate thoughts turn to personal projects or creative outlets, but in reality, blogging is a vital tool for modern businesses. Many businesses owners still aren’t aware of the potential benefits that blogging could have for them. We’re going to fix that...

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Then and Now Part 5: Blogs Tag: blog

Then:To be published in a medium that had an audience, you had to be a professional writer, or at least have your writing go through several stages of editing before being seen by the wider world. There were not many avenues where your business could have a consistent image projected of itself,...

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