On The Hill: Radar Hill Blog

June 20: Google Partners Retail Marketing Event

Est. reading time 2 minutes

Online advertising can help any business grow. You are invited to join us for an event, co-hosted with Google, about how digital marketing can help you thrive on the Web. This month – Retail

You are invited to come to our Google Partners Connect event about Retail Marketing Strategies 

What Is This?

A Google Event is when Radar Hill hosts a free live webinar focused on a specific area or industry of online marketing. The live stream lasts about one hour, with plenty of time afterwards for questions and answers.

Retail Marketing

This event is focused on retail online marketing. Because shoppers today are more informed, purposeful, and better prepared than ever before, having an effective online presence is vital.

The role of the store is changing, as it is no longer necessary for purchases to be made in-person. It is interesting to note however, that while in-store traffic is decreasing, when shoppers are in store, they are spending more than they used to. Part of this is from consumers who click on a retailer’s Google Search ad before visiting the store, becoming 25% more likely to buy something in-store and on average spending 10% more.

As was discussed in our previous Google event, “local” searches on mobile devices are rapidly increasing. Many consumers still want to buy local, and check their phone for a store location, or to see whether a product is in-stock before going to the store to buy.

Being a retailer with an online presence does not mean having an online store. It simply means that consumers who are searching for your product online will have more information about your store, which will lead them to walk in. In this digital era, relying on walk-in traffic is not enough

Digital Marketing

Last year, digitally savvy small businesses were almost 3x more likely to increase calls, leads, and sales inquiries. Not only that, but the top 20% most digitally advanced businesses earned 2x as much revenue per employee.

Digital marketing helps with:

  • Reaching more customers
  • Growing revenue
  • Creating new jobs

Over the last year, digitally advanced small and medium-sized businesses experienced revenue growth that was nearly 4x as high, vs those businesses that do not have an effective online presence. It’s clear that local businesses who embrace digital marketing are winning.

Radar Hill wants your businesses to be successful, and we are here to answer any and all questions you have about the online marketing of your business.

Join us for this free information session to learn how best to market yourself as a retailer, and use effective strategies to connect with customers in the right place, at the right time.

Register Now

Where: Radar Hill Boardroom, 5th Floor of 3301 Douglas Street

When: Wednesday, June 20th, 8:45 am – 11:00 am

How: Please RSVP here as seating is limited

This event is free and you don’t have to be a client of Radar Hill to attend. Feel free to pass on this invitation to anyone who can benefit from knowing more about retail marketing strategies!

If you have any questions or would like more information please contact us.

Light refreshments will be served. See you there!

Register Your Free Spot Now