In today’s digital world, the home buying process continues to evolve, affecting buyers’ path to purchase and ultimately conversion. By understanding the digital real estate landscape, brokers can get ahead by adjusting their advertising strategies to target consumers where they are spending their time.
Picture this: You get a phone message, then another, then another, from your friends asking why you are sending them spam. Your email account has been hacked!
You log into Facebook to warn everyone, and notice your last couple of posts from you… weren’t – from – you. Your Facebook account has been hacked!
Stressed, you go for some shopping therapy: Your bank card doesn’t work. Your bank account has been hacked!
You’ve been hacked! Continue reading
On Friday the 13th, join us for a talk and workshop on password security.
Almost every week, there is a news story about a site being hacked, or a data breach. Maybe you have experienced this directly? Last summer the login credentials of 117 million LinkedIn users were sold on the black market. Continue reading
As a site owner or even just as an Internet user, you may have heard whispers about SSL lately. A tech-savvy friend might have stressed the importance of using “secure sites”, or you may have seen an article announcing Google’s new favouritism for SSL. Maybe you read about the Heartbleed incident a few years back.
You may have brushed those mentions off. After all, what does some vague technical acronym have anything to do with you?
But the truth is this: SSL keeps your business safe.
How? It is an Internet security protocol that is used to encrypt information as it travels between the website server and your customers’ computers. This prevents mischief-makers from intercepting, reading, or changing that information as it travels.
SSL (which stands for Secure Sockets Layer; you can read more about it here) isn’t a new thing — it’s an established and reliable technology that’s been around for decades. It gets adopted more widely every year as the Internet gets bigger and more threats — from minor Internet vandals to malicious hackers —arrive to take a slice.
The sooner it’s on your website, the sooner your customers — and you— can reap the benefits.